Olivia Wildish

Project Details

This project involved designing a series of five winter tire posters to support Downtown Toyota’s seasonal winter tire sales incentives. The goal was to clearly communicate the importance of winter tires during the colder months.

The poster series blended Toyota Canada’s established branding with Downtown Toyota’s Toronto-focused identity, using clear, accessible messaging that could be understood at a glance. Each poster was designed to function as part of a cohesive set while still standing on its own.

To extend the campaign’s reach, the designs were adapted into social media posts, ensuring visual consistency and recognition across both print and digital platforms.